5 SEO Marketing Tips to Take Your Business to The Next Level

Jun 27,2019 by Guest Author
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Search Engine Optimization (SEO) is a field which has transformed a lot in the last couple of years. Techniques which once used to work effortlessly can now lead to a Google penalty. Keyword stuffing is an example of one such technique. Five years back, keyword stuffing was an effective way to get good search engine rankings.

However, with new algorithm updates, Google has made keyword stuffing a threat for your website. If you unnecessarily stuff your web pages with the target keyword, it can cause more harm to your website. This is why it is extremely important to stay up to date with the latest SEO and digital marketing tips.

Here we have painstakingly gotten down a list of the most-effective and result-driven SEO tactics which can be implemented to enhance your website’s overall performance. These are the tactics used by SEO professionals to achieve the expected results. Not only will these tips help you climb the search engine ladder, but will also make it easier to get the desired online visibility.

So, without any further ado, let’s start the list.

Improve Page Loading Speed

There’s no arguing the fact that page loading speed is a critical ranking factor. A slow website damages user experience and encourages the user to look for other results.

Though there was a time when page loading speed was not important, that’s not the case, especially in today’s competitive scenario. If you want to achieve and sustain top search engine rankings, you’ll have to focus on the page loading speed.

A website that takes more than three seconds, the maximum time most users will wait for it to load, isn’t considered optimized. In case your website takes more than three seconds to completely load, you need to perform the required optimization to improve the page loading speed.

This can be done by performing several optimization techniques. Start by removing every element that you think is unnecessary from the user’s perspective and affecting the page loading speed as well. This can include anything, starting from a one-hour long video to a poor theme.

In case you have published several images on your site, make sure to compress their size so that they don’t affect the loading speed. If your site is still taking too long to load, consider migrating it to a new server. It is a possibility that your current hosting server is causing the website to load slowly. In such a scenario, it is a wise decision to change the website’s hosting server.

Publish High-Quality Content

‘Content is the king.’

If you have been searching for SEO techniques for a while now, you might have stumbled across this phrase several times. Everyone suggests stacking up your website with high-quality and well-optimized content, especially when you want to improve its search engine rankings.

There are many benefits to publishing high-quality content on your site. While it helps the search engine to understand the context of your web pages, it also helps you nurture a healthy relationship with your customers.

If your website doesn’t have quality content, it won’t even get indexed, let alone rank on the first page of SERP (Search Engine Results Page). So before anything else, make sure that your website has high-quality and informative content.

While writing content, however, do not focus on the search engine. Of course, it is important to infuse keywords and LSI (Latent Semantic Indexing) phrases into your content, but if you start writing content for bots only, it won’t provide value to the customers. SEO professionals explain the importance of writing user-friendly content. Keep user intent as your first priority and write content that provides value to your customers and solves their queries at the same time.

Perform On-Page Optimization

On-page optimization is a crucial part of SEO. In fact, optimizing the on-page elements of your site can skyrocket your rankings easily. However, it is important to utilize the right techniques to optimize the on-page elements of your site.

Start the optimization process by tweaking the title tag and meta description for each web page. These two are the most crucial on-page elements as they help the search engine crawler understand the overall context of a particular web page. It is always a good practice to precisely infuse the target keyword in the meta description and the title tag.

Once you have optimized the title tag and meta description, move towards the page URL and H1 tags. Like the former elements, these two are important on-page factors as well and can impact the search engine rankings for your site.

Optimize Images

You can’t increase website traffic simply by relying on content. Even though it provides information, content is not as visually appealing as an image. This is why it is always advised to publish images on your site.

However, one thing that you might not know is that images can also help you get the desired organic traffic. If you take a look at the SERP page, you’ll find a dedicated image tab at the top. This is the place where Google ranks images which are optimized for the specific keyword.

So, utilize this opportunity to get the desired online exposure by optimizing the images on your website. To do so, make sure to write alt-text for each image. You can also add the target keyword to your alt-text. Google cannot visually understand images like a human. It understands an image by reading the alt-text. It means that when the alt-text contain the target keyword, it will become easier for the search engine to index and rank it for specific search queries.

Focus on Mobile-First Index

A large portion of Internet traffic is coming from mobile users. In the last couple of years, users have started to rely on smartphones to access the web. As a result, it becomes extremely imperative to make your website mobile-friendly as it will help you offer a seamless user experience to the mobile users.

Google has already implemented Mobile-first indexing, which means that Google will also consider the mobile version of your site while ranking it. So, in case the website isn’t optimized for the mobile, it is likely to struggle to attain top rankings.

Conclusion

SEO is an ever-changing domain. However, there are tactics which are always going to work for your site. The above-mentioned techniques are a few of the methods which will help you improve your website’s performance in Google search results. Implement these tips and achieve the desired results for your site.

It is also important to understand that SEO is a critical field. It requires expertise and knowledge of the right tools/techniques to improve the search engine rankings of your site. In case you are new to the SEO world, we recommend hiring SEO professionals who can perform SEO for your website and rank it in the top positions of SERP.

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