Influencer Marketing Will Keep Your Social Followers Streaming to The Site

Nov 01,2019 by Guest Author
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Most of the businesses will need the help of the influencers, irrespective of their type, to make the best of the two worlds, Instagram and social media. They will ensure that the social followers keep on flowing to their site. Therefore, there is a large demand for influencers on the market by these businesses that want to make the best use of their large number of followers.

Usually, there are two types of influencers in Instagram namely, macro influencers and micro influencers.

  • Macro influencers: Interestingly, though, it is not always true that these influencers having millions of followers, called macro-influencers, are the best ones and the highly sought-after ones when it comes to establishing marketing partnerships.
  • Micro-influencers: On the other hand, micro influencers may also be equally good for your particular type of business. They are defined as those influencers whose number of followers are often limited to thousands and not millions.

This low number of followers is actually the reason that they are sometimes more prized than the macro influencers. Low number of followers mean that they are more engaged with their audiences and vice versa. It means that:

  • A business will have a better engagement rate of the users when they use micro influencers and
  • A business will have a higher number of followers for Instagram when they partner with a macro influencer for Instagram marketing.

However, in Instagram, having a more engaged audience will provide any business with more returns and benefits rather than a large number of users who are seldom engaged. Therefore, all businesses should take their time to be wise to make the right choice and get the results they desire.

The monetization factors

If you are thinking of using an influencer for Instagram marketing, you should not only know how to get one but should also know a bit about the monetization factor. Just as a business marketing campaign is all about making the best of things to earn more profit and generate more revenue, the influencers too want to make the best out of this platform.

When it comes to monetization, the number of followers to your Instagram account will play a significant role and impact on the earnings of the influencer. Different bloggers and Instagram marketing analysts say that,

  • Influencers who have followers up to 30,000 typically earn around $350 for each post and are often put into the micro influencer category and
  • Those influencers who have 100,000 followers or more may charge their clients up to $2,700 for every post.

Therefore, know about the price you will have to pay to hire such services regardless of the niche of your business. However, the cost factor should not be the predominant one to make the choice, because more than the cost factor, growing your audience depending on your niche will also be vital for increasing the visibility of your brand, sales and revenue opportunities with the help of an Instagram Influencer.

Build your brand

When you use an influencer for Instagram marketing, it will be easy for you to build your brand. However, you will need to know at this point that you will first have to find your niche. It is also important to know that:

  • Branding is something that is not only required by the major corporations but for small businesses as well, and
  • Creating a great personal brand in the best way involves making the best offer for your users.

The influencers will offer you great and unique insights regarding branding from their experiences. In addition to that, whether your business involves fashion, travel or fitness, the influencer will also produce high-quality content as well.

Therefore, if you want to be successful in your branding objective, make sure that the influencer is well aware, passionate and accustomed with your niche. This will ensure that the influencer will be able to:

  • Create quality content for your business
  • Find a proper and relevant subject area about which he or she is knowledgeable and
  • Have something different and unique to share.

This will make things easier for you to create a better brand awareness using high-quality photos, captions and content that will capture the attention of your target audience.

Using automation

In order to make sure that the social followers are tapped, engaged and directed towards your site, the influencer will also use different useful tools to automate the busy work. For an influencer, content curation is an essential job but there are other tasks as well to perform. These tasks include:

  • Engaging with the potential followers
  • Scheduling posts to maximize engagement.

All these allied jobs will also create a significant impact on your audience and will make a difference in expanding the number of your audience. Automation can create a bigger impact.

  • It will automate the authentic liking of all of the relevant Instagram posts from other accounts
  • It will target the demographic and industry according to your niche and most importantly
  • It will save a lot of time that you and your influencer can devote to other important areas respectively.

Automating engagement with potential followers will help you to deal with the mind-numbing, monotonous and redundant tasks.

There are several tools for Instagram automation that will help you to achieve direct account growth. At the same time, it will also help you to reduce and streamline your workload. This will eventually enable you to find enough time to respond to the comments which is an important aspect of creating a relationship. You can also focus on creating beautiful and better posts which is the foundation for a continued engagement.

Conclusion

With the availability of a lot of influencers who follow the latest trends and use the latest tools for their job, you will surely be better off in terms of gaining more Instagram followers. These followers will be highly engaged as they are loyal to their influencer. All these will make your Instagram marketing a success and help you to make the best of social media marketing and your followers.

Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She helps marketers achieve better results.

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Akash
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Akash

Nice Blog