Rise of AI: 25 Top Brands Which Are Implementing AI

Mar 18,2019 by Gauri Mishra
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“Artificial Intelligence will have a huge economic impact but also change society, and it’s hard to make strong predictions, but clearly job markets will be affected,”

said Yoshua Bengio, a professor at the University of Montreal, and head of the Montreal Institute for Learning Algorithms.

Artificial intelligence has truly transformed the way industries function. Enterprises in all the sectors are adapting to AI-driven tools and strategies to revamp their businesses. From Amazon and Google to Microsoft and Apple, all the tech-giants are investing in Artificial Intelligence and taking a new turn in their business.

The following 25 major companies are playing a pivotal role in framing the future of artificial intelligence and its abilities. The most noteworthy organizations who have invested substantially in Artificial Intelligence are featured in this list.


Netflix, a streaming service, utilizes artificial intelligence to create various variations of high-probability ‘click-thru image’ thumbnails to enhance the possibility which customers will click and then watch. Netflix utilizes AI to offer personalized recommendations to their customers. It utilizes the technology of AI for Auto-Generation and Personalization of Thumbnails / Artwork, Location Scouting for Movie Production (Pre-Production), Movie Editing (Post-Production) and in pre-selecting Streaming Quality.


Sephora, a cosmetics store, possesses an AI chatbot offering all kinds of beauty tips and begins with a quiz regarding customer product preferences. It has:

  • Sephora Visual Artist – It’s a 3D live experience that allows consumers to try a product virtually through Sephora’s application and within the store.
  • Tap & Try – It provides the potential to tap on an item in the store and then try the product virtually.
  • Color IQ – This device scans the surface of consumer’s skin and allots it a Color IQ number that scientifically shows accurate foundation matches.


Starbucks is a premier retailer of specialty coffee, and now, via its Starbucks mobile application, enables consumers to make an order via voice command or messaging to a virtual barista utilizing Artificial Intelligence algorithms. AI comes into the picture when Starbucks scans their saved drinks and order history and amalgamates it with a heap of various factors: their home city, their favorite time of day to order, and even the weather at the time they order!


Google, who is a bona fide leader in Artificial Intelligence, utilizes the technology of AI and machine learning in several areas.

  • Google’s self-driving cars utilize AI to map and move across the roads.
  • The Google cloud speech API allows programmers for converting audio to text and identifies about 110 languages and variants.
  • Google utilizes neural machine translation for Google translate and provides search recommendations from history and database scanning.
  • Google Photos even scans and identifies faces, design animations or recommends a photo filter.

Under Armour

Under Armour, which is an American sportswear company, has an app which tracks and determines consumer workouts and provides customized training and nutritional suggestions.


Facebook has used AI in several features such as:

  • Facebook Deeptext perceives text with ‘near-human’ accuracy.
  • It utilizes AI to put a stop on fake news from becoming viral.
  • It utilizes deep neural-networks for ad-placements.
  • Facebook possesses an AI-driven approach in its messenger.
  • Facebook photo tag scans and recognizes faces.
  • Uses Artificial Intelligence for face authentication while logging in.


Apple utilizes deep learning for detecting any frauds on Apple store and even for face detection in iOS10 onwards. It utilizes neural engines for the purpose of face recognition for unlocking the device and transferring facial expressions to animated Animoji and Memoji.

Artificial Intelligence in fact lets Apple scan faces and locations in pictures and recognize them. Apple is even creating a self-driving system which can be executed in existing cars. Apple’s Siri is a virtual assistant which communicates nearly flawlessly.


Disney utilizes artificial intelligence to arrange products and stock units. It is also training artificial neural networks to imitate human brains and then recognize the process for making a story interesting.


Spotify, the biggest music streaming service in the world, utilizes AI as well as deep learning to offer suggestions for similar music based on the customers’ previous experience.


Amazon Translate is a neural machine translation service for accurate text translation. Amazon Recognition will recognize objects, text, people, and even activities in an image or video and offers facial recognition. Amazon Lex creates chatbots with the usage of text and voice.

Amazon Comprehend utilizes AI to search for insights and relationships in text. Amazon Transcribe is utilized for automatic speech recognition. Amazon Polly converts text to speech. The famous Amazon Alexa virtual assistant communicates by text-to-speech AI-driven technology.


The famous denim store has introduced Levi’s virtual stylist, that assists consumers determine the ideal fitting pair of jeans according to the customer’s preferences.


Skype is a telecommunications application which focuses on offering video chat and voice calls between devices and utilizes artificial intelligence for photo effects such as face stickers, filters and captions. It also utilizes AI for voice recognition as well as real-time translation.


Nike has “Nike on Demand” AI-based assistant service to motivate exercise-driven behavior by sending encouraging messages to customers.


The famous automobile company designed a mechanism in association with Inteland Here Maps to assist automated cars. BMW Connected is basically an opt-in-system as well as mobility companion.


Volkswagen has utilized AI-based algorithms for all its media related strategies. It even utilizes AI for predictive analytics to predict ad spend decisions. With AI, it sold several more cars than with its media agency based recommendations.

 JP Morgan Chase

JP Morgan Chase has recently made an investment in Artificial Intelligence to get help in automatically generating training content for workforces. It uses AI for making good utilization of the rising volumes of information. This technology will facilitate major banks save money along with time while building educational content for its employees.


Philips is utilizing artificial intelligence technologies to facilitate in the early detection of diseases. It provides solutions which adapt to people’s requirements and expands their abilities, supporting healthcare providers and clinicians who devote extra time analyzing their data and using it in a clinical setting, and supporting customers to have healthy lifestyles.


Panasonic is using artificial intelligence (AI) technology which will support people in a variety of fields. An instance of this is “Pedestrian Detection Technology supported by Deep Learning,” that targets facilitating the human eye by using Panasonic’s expertise in imaging technology. Panasonic is using AI that automatically detects patterns in large amounts of information and then identifies and classifies them, to deliver High-Precision Pedestrian Detection Technology. 


IBM Talent & Transformation offers powerful AI skills training and assists organizations drive the transformation essential to empower employees, modify workflows, reduce bias and create a modern workforce. IBM has introduced ‘IBM Cloud Private’, which is an integrated data technology, data engineering as well as app-building interface, constructed to assist industries uncover various hidden insights from their data.


Intel’s Artificial Intelligence serves well in ensuring that all the data scientists, developers as well as practitioners get the access to an ideal platform and simplest starting point to unravel the AI issue. In 2017, Intel created high achievement targets across the organization for implementing AI.


Microsoft is preparing enterprise-driven AI applications and has announced a brand new healthcare division supported on Artificial Intelligence with an objective of creating predictive analytic tools which will make people vigilant regarding medical issues, assist in diagnosing diseases, and suggest the correct treatments. Microsoft supports healthcare enterprises develop and deploys virtual health assistants.


The famous e-commerce portal for cosmetics has a virtual mirror for most of its items to assist its customers try the products before they buy.


The Artificial Intelligence which crops user’s Twitter photos is becoming smarter. This feature has been rolled out to all Twitter users, and its objective is to put an end to weirdly cropped thumbnails. Twitter also utilizes AI to analyze which tweet recommendations should be suggested over users’ timelines with an aim of focusing the ideal tweets for every user. This social media platform even deployed AI for fighting inaccurate and racist content across its platform.


LensKart have launched a Virtual Mirror for Eye Gear which is one of the most common applications of Artificial Intelligence in India. The New Delhi-based enterprise has recently introduced a Virtual Mirror for shopping online for eyewear. It is the first e-commerce portal which allows the customer to try before they buy.


Nvidia, an American graphics company, utilizes AI to build convincing slo-mo video by creating extra frames. Nvidia has in fact introduced several innovations which are AI-driven. NVIDIA AI inference platform supports in achieving 40x increase in video detection efficiency. Nvidia has even designed its first video game demo with AI-oriented graphics.

Cyfuture keeps level with AI as it hurtles along the path to becoming ubiquitous!

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