The internet has offered a medium for seamless communication. Brands can leverage digital channels to showcase their products and services, connect with their target audience and reinforce visibility in the business world. The online space has its downside as well. If something unsavory about your brand appears on the web, it’s going to be publicly accessible and possibly remain there for eternity.
Every business-owner, therefore, needs to work proactively to manage their online reputation. While enterprises choose to hire online reputation management firms, not everyone can afford to do so. For small-and-medium-sized businesses, we have online reputation management tools that facilitate the task of reputation management by allowing businesses to track results from multiple sources on one platform.
In this guide, we will discuss some of the best Online Reputation Management Tools for 2020 and beyond. So, let’s begin.
Google has several free tools for digital marketing and SEO experts and Google Alerts is one of them. It is incredibly easy-to-use. All you need to do is to create alerts for the keywords you want to keep a track of. These keywords can be your company name, your products/services, jargons related to your industry or names of your key competitors. You also have the choice to decide the frequency at which these alerts will be delivered to your inbox: as it happens, once a day or once a week.
Buzzsumo is among the best online reputation management tools available in the marketplace that searches the web for any content that contains you keywords. You can apply the following filters while searching for a keyword:
For each result, Buzzsumo shows Facebook engagements, Twitter shares, Pinterest shares, Reddit engagements and the number of links. Besides, Buzzsumo also assigns an internal rating to each content in the form of ‘Evergreen Score’ based on the number of links a content receives 30 days after it has been published.
Buzzsumo also offers a content analysis report that has 4 sections containing graphs and charts and can be downloaded as a pdf. It also has sophisticated search features that allow you to exclude certain words or domains, search for a specific phrase, search by URL or domain or find content by author name.
Like Google alerts, Buzzsumo lets you create alerts for the keywords of your choice. It also allows you to download reports and files in CSV, Excel and pdf formats to examine the nitty-gritty of any content.
It is an online review management platform that allows businesses to track, reply to and analyze online reviews. The platform is particularly beneficial for local businesses that rely heavily on reviews sites such as Yelp, TripAdvisor and Google My Business. You can use it to track reviews of your product, service and brand and respond appropriately.
It not only displays reviews from multiple sites on one dashboard but also notifies you of any new reviews on email and lets you reply directly from Reputology interface.
Reputology also offers semantic analysis feature that converts unstructured content from reviews into actionable data. You can escalate an issue to a suitable team member so that timely action can be taken. What’s more, you can analyze graphs, charts and score cards to track your performance.
Mention is a social media monitoring tool that helps you track your mentions on social channels, blogs and the rest of the internet. With Mention, you can monitor the online conversations surroundings you and your competitors and share relevant content with your target audience.
The tool allows you to create pulse alerts that notify you when there are hordes of conversations surrounding your brand. Because the platform is integrated with social platforms, you can respond directly from your social media account.
It also offers a sentiment analysis tool that classifies a comment as positive, negative or neutral letting you identify unfavorable mentions and act well in time to avert a crisis.
YouScan is an online listening platform that allows you to track and analyze the web and social media for brand mentions. What sets it apart from its competitors is its AI-powered image recognition feature that allows users to make visual searches accurately. You can find all the results on one page and use a range of filters to select what’s relevant for you. Analytical tools such as interactive graphs and charts facilitate in-depth analysis. You can click on a chart and drill down deeper to see the posts behind the numbers.
SimilarWeb is essentially a website-ranking platform that allows you to check how much traffic your website or blog receives. You can also compare your website with those of your competitors on parameters such as time spent on website, bounce rate and page views per visit. Such insights help you understand how well do you stack up against competition.
SimilarWeb also allows you to carry out market research to analyze trends, competitor strategy and audience behavior.
Buffer is a web application that allows you to schedule social media posts across a wide range of social platforms. With Buffer, you can plan and publish all your social media posts from a single dashboard. For those who have difficulty managing their social media, Buffer is the platform to go for. In addition to scheduling, you can reply to all your social conversations from a single inbox. You can also analyze these posts for performance and prepare insightful reports.
SentiOne is an online listening tool that allows users to monitor mentions of their brand, social profiles and other relevant keywords. Its sentiment analysis feature allows you to filter results into positive, negative and neutral. By tracking negative mentions closely, you can duly ward off a PR crisis.
You can also engage in conversations with your customers and prospects and reply to their questions instantly. SentiOne handles around 70% of the queries using a conversational bot, so your customers don’t face the hassle of late replies. SentiOne provides access to historical data in addition to real-time data.
Currently using any online reputation management tools? If yes, please share your reviews in the comment section below.