Online Reputation
Management Services
Mend your brand with tactical means

Online Reputation Management is the practice of building strategies that shape the perception of an individual or organization on the internet. ORM takes control of the online conversation surrounding your brand. Its purpose is to make people find the right content when they look for you online. Using the right online reputation management service, you can mitigate the effect of a negative PR, bolster your online visibility and reinforce positive sentiment around your brand.

As far as the cost of ORM is concerned, it’s difficult to quote a price range. Depending on your particular situation and the kind of service you are paying for, you’ll have to shell out anywhere between $1000 and $15000.

While an ORM freelancer may cost you a few hundred dollars, a renowned ORM firm may require you to spend up to $10,000 every month. Then, the situation you are into also matters: if a negative article about your business appears on a high-authority website, its removal would entail a lot of time, money and other resources. And you would have to pay accordingly.

Online reputation management includes an entire gamut of techniques, some of the prominent ones are:

Search Engine Optimization: Investing in SEO can not only boost the ranking of your website but also bury negative results down in the search engine rankings.

Social Media Marketing: In an age when social media is ubiquitous, building a robust presence on social media channels helps.

Review Management: Handling negative reviews and complaints in a professional manner is an art every business needs to master. When confronted with any such situation, respond quickly, apologize and promise to deliver a better service next time.

Online Listening: Create Google alerts that notify you whenever something about your brand appears in the online universe. Social media listening tools such as Hootsuite, Buffer and Buzzsumo can be deployed to track the social conversations surrounding your brand.

Domain Management: In order to help people find you with ease, build a website in your brand’s name. Infuse your website with high-quality webpages optimized for the right keywords.

Blogging: Blogging is one weapon you must have in your ORM arsenal. When done with the right approach, blogging can bolster your ranking on specific keywords significantly.

Online reputation managers first carry out an assessment of your current online reputation. They browse through search engines, review sites, social media channels, online forums and blogs to gauge the sentiment surrounding your brand. Once this is done, they formulate an ORM strategy to proactively manage your online image.

A crucial part of this strategy is ongoing monitoring. They set up alerts so that they get notified immediately when something negative pertaining to your brand appears online. In addition to damage control, they strategize to create a positive impression around your brand through a variety of techniques: SEO, social media management, review management, blogging and, above all, building positive relationships in the offline world.

In this technology-propelled era, when every information is available at the tap of a finger, your prospects can discover you in a matter of seconds. As a result, building a positive online image matters more than ever before. Because a majority of the internet users conduct an online research before buying a product/service, negative reviews can deter them from buying from you. In fact, according to a recent study by Forbes, companies with a negative result on the first page on Google can expect to lose up to 22% of their revenue.

Proactive reputation management not only augments your bottom line but also reinforces the credibility of your brand, allowing you to build a loyal clientele. Not only this, a rock-solid reputation also helps you counter negative PR effectively.

Online reputation management is the real anchor of online businesses. To kick off online reputation management, you need to have a strong presence online. You can also devise marketing strategies with the help of your social media accounts. The creation of a blog can also help in online reputation management.

Online reputation management is a Herculean task and takes quite some time and effort. It can take some weeks to months to build up an online reputation. There are multiple factors that have a role to play in online reputation management.

Negative reviews can bring down your online reputation. If you encounter a negative review, the best way to manage it is to acknowledge it. After this, an apology can be framed and a specific response can be provided. Above all else, the situation has to be tackled with patience.

Social media is the rudder which steers online reputation management. In this technocratic age, the wave of social media has touched hitherto unreachable masses. Ranging from promotion and advertisement campaigns to direct revenue generation, social media can go a long way in managing online reputation.

The 21st century is the age of the fourth industrial revolution. With this revolution, the nature of industries is bound to change fast. More and more businesses are now entering the digital domain. In this context, the reputation management industry is slated to grow much bigger in the future, and that too at a rapid pace.