Instagram, by its own merit, has proved to be the best and most effective platform for eCommerce sites to gain more traffic, increase conversions and prospects of a sale. Most of the businesses of today, especially the eCommerce sites, have understood the importance of social media marketing and the impact of which can be hugely enhanced by the integration of Instagram marketing.
With the advent of Instagram and it is slowly growing in popularity among the business, sectors have broadened the focus of the marketers such as Blastup and others to ensure success in this marketing medium.
Most people still, unfortunately, consider Facebook and Twitter to be the best channel for launching or promoting their product. However, the time has come for them to rethink and reframe their social marketing strategy and include Instagram into it.
The reasons behind include:
Ideally, Instagram is the most useful platform and a powerful marketing tool for those businesses that primarily targets users their teens and the early 20s.
When you bring that change that will help you to reach it to a more significant section of the audience, you can not only market your product well but also increase your chances to make more money.
In fact, Instagram is useful for both a person as well as for business. It is all due to the innovative and useful features that have been slowly indoctrinated into the platform that has made it much more effective, interactive, and interesting than it was in 2010 when it was first launched. These features include:
It is your followers on this platform that will be the most significant parameter that will help you to earn more money. Having huge followers on Instagram will have a lot of benefits, such as:
Most importantly, having a large number of followers will make new visitors think that your product is famous and show interest in buying your product, thereby bringing in more sales.
Using Instagram for your business marketing is necessary because you can express your message and creativity in the best possible way through the visual content. Since businesses rely on ordinary people to sell their products or services, Instagram will help you to do so with the videos and images.
According to a study, visual content will create 40% more interaction as compared to a text-only post. It will also help you to keep your content fresh and attractive.
The statistics that indicate the usage of Instagram by the marketers will also enable you to know about the importance of Instagram in social media marketing. A few essential stats that you should know include:
Therefore, Instagram is the best news source for products and services that people use before they buy.
Another good thing about Instagram is that you can create your content to post based on various themes. There are ideally two themes that will provide significant results, such as:
You can also have significant results if you follow other available themes on Instagram, such as rectangle photos theme, title theme, or vertical lines theme.
Lastly, Instagram will help you to know and react according to the competition, helping you to beat it. All you have to do is research a bit about your competition with the help of different analytical tools. This will help you to know:
The best way to research your competitors is by using Instagram hashtags. This will not only help you to know about their top posts but also the types of hashtags that are most commonly used.
It will also enable you to gain some valuable insights about the response of the audience to these posts so that you know what works best for your specific niche. You can implement these in your social media marketing strategy.
Author’s Bio: Pete Campbell is a social media manager working with Blastup and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.