Boost your business with Online Reputation Management Services

Jan 19,2022 by Tarandeep Kaur
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What Is Online Reputation Management?

Your internet reputation acts as a trust indicator that influences whether or not potential customers will do business with you. According to a survey conducted by the University of Technology Sydney, most consumers are willing to spend more for a product or service from a firm with a good internet reputation. What is the state of your brand’s reputation?

To create your thought-leadership brand and acquire better online awareness, whether you own or manage a small business, a Fortune 500 company, or a multi-location enterprise, you must maintain a favorable online reputation. You can achieve just that with online reputation management.

The activity of safeguarding an individual’s, company’s, or organization’s online image to alter public perception is known as reputation management. When people and search engines look for your brand online, internet reputation management ensures that the proper content is found.

Read further to learn about various online reputation management services.

Management of one’s online reputation entails:

  • Creating a review
  • Management of a survey campaign
  • Monitoring one’s reputation
  • Service for increasing the number of followers on social media
  • Review your marketing strategy.
  • Management of search engine optimization (SEO) reputation
  • Rebuilding one’s online reputation

Is Your Company Represented Accurately on the Internet?

Consumers read online reviews nine out of ten times before making a purchase, and nearly 62% will not buy from a company that censors business reviews, according to statistics. Furthermore, firms with only one or two ratings on review sites like Yelp or Google risk losing 86% of their potential customers.

Allowing a single negative comment or a phoney customer review to harm your internet reputation is not a good idea. Learn how to get more reviews on Google and other platforms by utilizing goal-driven reputation management services.

One of the top reputation management firms is Thrive Internet Marketing Agency, which provides personalized online reputation management service targeted to your specific branding and goals.

Why Does Your Company Need to Have Online Reputation Management?

Digital success necessitates the management of brand reputation. People go to the internet first when they need information about a person, company, product, or service, and a large part of their online research includes reading online reviews.

The importance of reputation monitoring and review management in ensuring that your company is appropriately portrayed online cannot be overstated. You can use online reputation management to:

  • Attract Prospects with a High Intent to Buy

Customers are always weighing their options. Approximately 97% of customers say that online reviews of businesses affect their shopping decisions. Similarly, 95% of tourists browse online reviews before making a hotel reservation. Review monitoring and reputation management are two aspects of internet reputation management that allow you to amplify and place good business reviews across online platforms and in front of your target audience.

  • Obtain positive customer feedback

According to studies, 92% of online customers don’t trust a brand that doesn’t have any online reviews. Furthermore, 23% claimed it’s difficult to make a purchase decision when there aren’t any product reviews. A reputation manager guarantees that your company receives a consistent stream of verified internet evaluations to assist your clients in their purchasing decisions. Advanced reputation management software is also used by a reputation management agency to develop your review creation plan and obtain honest online evaluations from delighted consumers.

  • Increase Customer Loyalty and Customer Lifetime Value (CLV)

When compared to acquiring new customers, selling to existing customers is 6-7 times less expensive. However, keeping existing clients happy over time is one of the most difficult difficulties that businesses face today. Brand reputation management is a one-of-a-kind technique to promote brand transparency and establish client trust. Positive and negative internet reviews are used by reputation management firms to demonstrate your commitment to customer satisfaction and strengthen client relationships.

  • Recruit and retain high-performing employees

Your crew is critical to the survival and growth of your company. As a result, one of your primary concerns should be employee satisfaction. Employee engagement and experience may be measured, and actionable insights can be gathered to help you enhance your staff retention and recruiting tactics. According to statistics, 69% of job candidates would turn down a job offer from a company with a bad online reputation. You should engage in a reputation management solution that focuses on your overall growth to recruit the ideal people and build your workforce.

  • Increase Your Profits

You need web reputation management whether you own an eCommerce store, a multi-location corporation, or a brick-and-mortar business to safeguard your brand image and attract new customers. According to a study by the Spiegel Research Center, online reviews boost conversions by 270%. Furthermore, company reviews can increase conversion rates for higher-priced products by as much as 380%. With search engine reputation management, you can improve your prospects’ relationships and make the most of the various interaction channels available to convert them into paying clients.

  • Boost Your Search Engine Optimization (SEO) Efforts

SEO reputation management is a fantastic approach to raise brand awareness, amplify customer voices online, and improve search rankings. Online reviews account for 15% of Google Local Pack ranking variables, according to Moz. You generate more user-generated content (UGC) by learning how to gain more reviews on Google and other review sites, which brings quality traffic and conversions to your landing pages. The top reputation management businesses include user-generated content (UGC) into your Google My Business (GMB) page and other marketing initiatives to highlight your brand’s trustworthiness and boost your CTRs and Google rankings.

The Consequences of a Bad Online Reputation Management 

It only takes one disgruntled consumer to tarnish your brand’s online reputation. If poor internet reviews plague your online profiles, orders, appointments, and memberships may be terminated. These can have a knock-on effect on all of your marketing efforts, affecting more than just sales.

Furthermore, a bad reputation management plan can result in:

  • Search engine ranks are low.
  • Trust is eroded, and money is lost as a result.
  • Marketing costs have risen.
  • Profitability has dropped.
  • Customer brand reputation is poor.
  • Customer and employee retention rates have decreased.

Online Reputation Management Service And Tools 

Here are some resources to assist you in managing your online reputation:

  1. Google Alert is a free application that allows you to set up email notifications for keywords you want to track. This might be the name of your company, product, or service, the names of your competitors, or other industry-specific words. You can also set the alert frequency, source type, language, and location.
  2. GoFish Digital Complaint Box is a free application that allows you to search over 40 complaint websites to see if anyone has written a negative review about your company. Simply enter the keyword, press the button, and scroll through the results.
  3. With BuzzSumo, you may search the internet for any content using a keyword of your choosing. Each result includes metrics such as Facebook interaction, Twitter shares, Pinterest shares, Reddit engagement, link count, and evergreen score. BuzzSumo’s internal ranking for the number of links received within 30 days after publishing is the latter. Paid plans range in price from $99 to $499 per month.
  4. Mention allows you to track what’s being said from over 1 billion sources, including blogs, forums, and other websites, as well as receive keyword mention alerts. Additional features include content scheduling for Facebook, Instagram, Twitter, and LinkedIn, as well as sentiment classification of remarks. You can manage three social accounts and set up one alert with the free plan.
  5. Reputology allows you to keep track of internet reviews for numerous locations or businesses on Facebook and Google. You may also manage reviews from local search directories, employee review sites, and app directories, as well as reviews from websites like Yelp and TripAdvisor. You can also receive email notifications, respond immediately from the system interface, get semantic analysis of reviews to identify reoccurring topics, assign reviews to specific team members, and track their progress. Paid plans range in price from $162 to $2,500 per month. There is a free trial available.
  6. Hootsuite is a social media management platform that includes several monitoring features. You can use other monitoring tools to track mentions of a specific account, term, hashtag, or place in different languages, assign a team member to reply, and combine other monitoring apps. Prices range from $19 to $599 per month, including the platform’s key function of scheduling postings. There is a free 30-day trial available.
  7. SimilarWeb is a complete website ranking software that can be used to manage search engine reputation. It includes, among other things, the ability to examine referral traffic to your competitors’ websites and so uncover fresh sources of information to provide. If you monitor the performance of your competitors’ websites, you’ll see a list of domains that refer to them, as well as the traffic share they bring. You can access five results per metric, one month of mobile app data, and three months of web traffic statistics with the free plan. You can get endless results to feed for the mobile app and web traffic for the last 28 and 36 months, respectively, with advanced features.
  8. ReviewTrackers allows you to keep track of online reviews from over 100 different websites. It sends you email notifications and keeps track of your average ratings, number of reviews, response rate, and time to respond. You may also track Google and Facebook review responses and extract keywords that reflect feedback sentiments. The only way to get pricing information is to contact the Review Trackers team.
  9. SEO SpyGlass helps you to keep track of your backlinks and how they affect your internet reputation. Not only does the backlinks dashboard show the referring domain, but it also shows the penalty risk and link authority for each link. The platform has its own massive backlinks database and supports 146 international and local search engines. You may also look at your competitors’ backlinks to see what anchor texts and page titles they use.
  10. BrandMentions is a monitoring application that lets you keep track of your company’s online reputation. You will receive all mentions of your brand so that you can stay up to date on everything that has been said about it and have an accurate picture of how the public perceives your product and brand. You gain the ability to comprehend your target audience and defend your brand’s reputation in a crowded market.

How to mend a tarnished internet image?

Let’s say you scoured the reviews and kept an eye on social media, only to be disappointed by the findings. What can be done to make things better?

If there is no response,

Nowadays, having no digital presence is considered suspect. You must immediately begin constructing your media space:

  • Gather comments and list your firm in all relevant directories, business listings, and maps.
  • Make groups on social media.
  • Create a blog on your website and fill it with relevant articles and guest posts.
  • Guest posting on other blogs is a great way to get your name out there.
  • Start promoting your expert articles or your sites in general with advertising.

If the majority of the criticism is unfavorable,

Begin with SERM. The first place a customer might find negative information about you is in the search results.

Examine Google’s first two pages for branded queries such as “business name” and “name + reviews.” The following are your next steps:

  • Make a table with all of the results.
  • Define all of the resources mentioned in this table many times for various queries.
  • Sort the resources according to their type: review sites, directories, blogs, and so on.
  • Find 4-5 similar resources for each type and begin putting good content there.

Read More: An Insight: Online Reputation Management Services

Wrap up:

To enhance brand awareness, handle unfavorable comments over time, and collect customer feedback, online reputation management is critical. There are three major platforms to consider:

  • Websites that provide reviews
  • Engines of search
  • Use of social media

A good reputation management strategy should include the following elements:

  • Resources, both human and financial
  • Communication guidelines
  • Messaging consistency and voice tone
  • Monitoring is done both automatically and manually.
  • To establish a killer reputation, publish new materials about your company, respond to all evaluations, and communicate consistently on social media.

Get the best online reputation management services from the best in the industry! Reputation management is a task of experts- let them handle it! 

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