For all the million dollars swept in the marketing campaigns and for each marketing strategy that rained down profits, there is a streak of visions, ideas, efforts, plans, trials, and implementations streamlined after days or weeks of preparation.
Marketing, one of the simplest yet hardest task for any company, has the capability to jolt your company’s revenue, either to the crest or to the bottom. You might be an owner of an IT company but without a solid marketing approach, you can’t even think of success. Organizations of every field and size crave for the finest marketing team that could sail their profits to the stars and cement a colossal customer-base.
On the other hand, lies outsourcing – the strategy to raise business performance without spending a heap of money. Today, thanks to the ultra-modern progress we have made in technology, companies are not shying away to delegate their core business functions like app development, web designing, marketing, etc to the specialized vendors.
But, is marketing, which is the crux for building your company’s brand image, suitable for outsourcing? Are you really confident that handing over such a paramount division to an external vendor would be viable? And if you aren’t, then why are big brands preferring to do it?
Unfolding these and many more concerns of business owners, let’s take a walk through the various elements that decide whether marketing and outsourcing can go hand-in-hand for a long run or not.
It ain’t that bad
Whether you are thinking of conventional marketing or digital marketing, handling an in-house facility always is more comprehensible to the business owners. After all, marketing puts your business ahead of the competitors and ranks you at an apex level, if done correctly.
Stats tell that more than 50% of the organizations in the world are one way or other massively dependent on agencies. This means that even the world is more inclined towards outsourcing.
However, having an in-house marketing team has its own benefits. The biggest advantage of having an on-premise marketing department is that there is no cultural gap between your team and your company.
That’s what technology giant Apple and motorcycle manufacturing hulk Ducati has successfully done with their teams. The C-suite of these companies has strict criteria to hire only those who can comprehend and reflect the former’s sentiments and vision. This is how Apple has become an epitome of innovation and progression. These premium companies’ owners are passionate about the products that compel them to keep their marketing team close to their chest. Even former CEO of Apple, Steve Jobs also favoured for the in-house marketing division.
Also, outsourcing can tie your hand unwantedly. You hire an agency for your digital marketing division and sign a contract taking the agreement forward. Now, your outsourcing partner will work in scrupulous guidelines of the contract. Amidst the contract, if you require a slight or more deviation from the contracted solution, your outsourcing partner may or may not agree. And even your business process outsourcing company is not wrong in doing so.
So, an in-house marketing division provides you with the flexibility to adjust your approach in accordance with your dynamic business requirements.
A report from Forbes tell that future trends of digital marketing include more personalization, value-added advertising, and hiked customer engagement.
This is what your audience expects from your marketing efforts.
Are you delivering all of it? If yes, you are on the right track. Easily said than done, these customer expectations are going to get more complex in the coming future with the advent of newer marketing platforms frequently.
Owners of small and medium businesses regard time as a valuable commodity. When on the quest to market your brand to the top, you know it is a time-consuming process. (Maybe that’s the reason you were confused about outsourcing and you end up on this blog)
Both inbound and outbound marketing tasks play a significant role in establishing your brand as reliable, consumer-centric, and credible. So, we will take each one by one to elaborate more about how outsourcing empowers your marketing division on a holistic level.
The Inbound Marketing Endeavor
Marketing is all about developing inestimable experiences for your audience so that customers can trust your brand. To allure, engage, and delight prospects towards your business you need to create enticing content that helps people to land on your website/blog. Once this is done, you will try to convert the visitors into your loyal customers by using tools like email and chat.
This is the way inbound marketing assures customers of the continued value addition. And when the prospects are converted, you further bolster your credibility through perpetual empathy and consulting.
In Inbound marketing, you need to do keyword research, run campaigns, create relevant content, repeat, set preference, and optimize it on regular intervals.
Phew….seems like a daunting task, right? It is.
Now, once you make the decision to hire a specialized agency for inbound marketing, you are actually handling your business’s repute to a BPO call centre or a business process outsourcing company. One minute mistake and your brand’s image could take a dip right into the gutter.
However, there are pretty experienced and competent agencies that offer first-string assistance to businesses. These vendors have diligent SEO experts, content writers, campaign professionals, and social media handlers who have immense experience in meeting the wavering requirements of businesses across several industries.
Outsourcing Supports Your Marketing Strategy
Most of the organizations rely on external vendors because they shed the load of continuously handling and monitoring the marketing tasks. Your outsourcing partner can develop appealing content in line with your brand’s vision and can also develop eye-catching emails and chat-scripts to further engaged the customers. Along with the timely-deliverance and A-Okay service standard, you will leverage on the affordability aspect. These vendors charge you extremely less when compared to what you would have to spend on hiring writers, SEO experts, and social media professionals.
Also, the outsourced call centers are known to hold some highly qualified and deft customer service experts that will ensure to keep your business in the good books of customers.
So, cost-effectiveness, superior service quality, access to a deft team, and elevated brand image of your brand are some of the benefits you will avail when outsourcing your marketing task.
The Outbound Targets
Outbound marketing includes activities like telemarketing, email marketing, lead generation, etc. Each of these tasks is one of the toughest to accomplish in the entire marketing spectrum.
These tasks require time, precision, patience, smart approach, and persistence. Owners of SMBs do not have the time or resources to handle such mammoth tasks on their own. Hence, outsourcing gives an affordable and feasible way out to the business owners.
You can tell your outsourcing partner about the objectives you are expecting to meet through this endeavour and get back to your core tasks like product development and sales. Apart from saving a notable amount of money for your business, your outsourcing partner will also offer customized solutions for an offbeat requirement.
Flexibility, accuracy, and measurable ROI are the benefits your company will enjoy when contacting an external vendor.
No doubt outsourcing is a much preferable choice for handling a marketing team for businesses. Big organizations can focus on expanding and penetrating new markets by collaborating with a proficient agency or an adept contact centre and small firms can save humungous investment without compromising on the desired value. Right from the content generation, finding relevant keywords, deploying SEO, engaging customers, and nourishing them, every part of your marketing will be efficiently managed by your partner.
However, since you are here, one last aspect I would like to cover to offer you a 360-degree clearance on marketing and outsourcing.
Just because something is excellent doesn’t mean it is for you. Similarly, just because a majority of business owners are profiting by outsourcing their marketing segment, it is not necessary that it would work for you.
Before you decide to choose a BPS provider, make sure to check on the following:
If your business is experiencing any of the above- mentioned trouble, outsource your marketing division right away!
The conundrum of outsourcing-backed marketing is justifiably a big spectacle for the business world. You own a business, you are the decision-maker, and it is up to you to drive your marketing division towards outsourcing or not. Go through the above discussion and see whether your organization qualifies for outsourcing the marketing function or not.
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