{"id":25723,"date":"2020-04-06T15:19:32","date_gmt":"2020-04-06T09:49:32","guid":{"rendered":"https:\/\/cyfuture.com\/blog\/?p=25723"},"modified":"2022-02-23T13:11:26","modified_gmt":"2022-02-23T07:41:26","slug":"facebook-vs-instagram-marketing-the-better-avenue-for-your-brands-social-media-marketing","status":"publish","type":"post","link":"https:\/\/cyfuture.com\/blog\/facebook-vs-instagram-marketing-the-better-avenue-for-your-brands-social-media-marketing\/","title":{"rendered":"Facebook vs Instagram Marketing: The better Avenue for Your Brand\u2019s Social Media Marketing Strategy\u00a0"},"content":{"rendered":"\n

When it comes to social media marketing, Facebook and Instagram are the big guys on the podium. With\u00a0Facebook acquiring 2.45 billion monthly active users<\/strong><\/em>\u00a0and\u00a0Instagram growing along with 1 billion users<\/strong><\/em>, picking the best platform for brand awareness and social media marketing gets very competitive.\u00a0<\/p>\n

Facebook, on one side, has completed 16 glorious years as a prominent social media channel, and Instagram is a new kid on the block, the power of both these social networking sites can offer your brand with a lot of opportunities and customer engagement.\u00a0<\/p>\n

But, while thinking of advertising your brand on the best social media channel, which is the aptest, Facebook vs Instagram marketing?<\/em><\/p>\n

To understand the domination of various social media platforms, let\u2019s consider the following statistics.\"THE<\/p>\n

The following figure shows the most popular social networking sites, as of January 2020, across the globe. This statistic helps in devising a platform-specific strategy. It shows that Facebook is still, the master of all the social networking sites worldwide.\u00a0<\/em><\/p>\n

Facebook might have the leading number of users on its platform, but considering Instagram\u2019s user base, it should be noted that it\u2019s the fastest growing social media networks globally.<\/p>\n

Considering both the social media channels, brands revving up their social media strategy game can reap amazing benefits from such a large audience base. Although marketers, can tweak their social media strategies to fit into a particular platform, you cannot apply the same strategies used for Facebook to Instagram to vice versa.\u00a0<\/p>\n

So, let\u2019s look at the difference between the two to help you understand where your brand should focus their attention to.\u00a0<\/p>\n

Facebook Vs Instagram Marketing: The Numbers\u00a0<\/h2>\n

Facebook has a good user base with it and that gives it possible leverage as well. But with Instagram\u2019s consistent growth, it\u2019s on its way to catch up and earn that leverage. Let\u2019s look at some of the key stats.\u00a0<\/p>\n

Facebook\u2019s Amazing Statistics\u00a0<\/strong><\/h3>\n

Facebook continues to grow, in terms of active users and time spent on the channel, since its launch, in 2004. While devising an effective Facebook marketing strategy, you need to study about the platform.\u00a0<\/p>\n