Source: searchengineland.com<\/em><\/p>\n\n\n\nHow to Recover from the Google Medic Update?<\/h2>\n\n\n\n
Whenever Google brings in a major update like this, your job is to check if your website was affected. The best tool for doing this is Google Analytics.<\/p>\n\n\n\n
The organic traffic report in Google Analytics can show if Google Medic update has led to a drop in your traffic.<\/p>\n\n\n\n
Now, considering you were impacted, you can take the following steps:<\/p>\n\n\n\n
1) Review your Existing Content<\/h3>\n\n\n\n
Google has repeatedly stressed on creating high-quality content. So, the very first thing you should do is to go through all the content on your website and ensure this content is high-quality, relevant and up-to-date. If you come across pages that are thin on content, either add more content or remove these pages altogether.<\/p>\n\n\n\n
Infuse a lot of research-based facts in your web content and articles-link out to statistics and data from authority websites. Focus on creating unique, well-researched content that showcases your expertise.<\/p>\n\n\n\n
If your site has a lot of spun articles (i.e. pre-written articles reworded to make them appear unique), there are chances of it getting affected.<\/p>\n\n\n\n
2) Revamp Landing Pages to Enhance Credibility<\/h3>\n\n\n\n
If the information displayed on your landing pages does not communicate trust, your website\u2019s ranking is likely to be impacted after an algorithm update.<\/p>\n\n\n\n
Pages such as \u2018Contact Us\u2019, \u2018About Us\u2019, \u2018Terms of Service\u2019, \u2018Privacy Policy\u2019 should have all the requisite information with no ambiguous data.<\/p>\n\n\n\n
It\u2019s a good practice to mention customer reviews, company history and recognized industry certifications on the website. These elements make your site more credible.<\/p>\n\n\n\n
3) Get Rid of Duplicate Content<\/h3>\n\n\n\n
Analyze your website for duplicate content. If you have several webpages conveying the same or similar information, it does not reflect your site in a positive light.<\/p>\n\n\n\n
You may have many landing pages targeting the same keyword. The right approach in such a scenario is to combine the content from these pages into a single page. This way you will end up with fewer but superior quality pages.<\/p>\n\n\n\n
4) Optimize Metadata to Sound Trustworthy<\/h3>\n\n\n\n
If your title tag and meta-description sound too aggressive or pushy, you might miss out on rankings. Be persuasive without being overly assertive.<\/p>\n\n\n\n
Eliminate words such as \u2018immediately\u2019, \u2018right now\u2019 or claims that appear exaggerated. So, essentially everything that creates a sense of urgency in the user should be gotten rid of.<\/p>\n\n\n\n
5) Create a Content Marketing Strategy<\/h3>\n\n\n\n
To future-proof your website against any major update (including Google Medic update), devise a well-thought-out content marketing strategy.<\/p>\n\n\n\n
Include a blog section in your website; this way you can have your content updated at least once a week. Posting 2-3 quality posts each week puts you in a good position.<\/p>\n\n\n\n
Your content should be unique, relevant to what you sell and linked to trustworthy sites. You can get ideas for fresh, out-of-the-box content from sites like Quora, Wikipedia, Reddit, niche industry forums, your competitor websites and blogs.<\/p>\n\n\n\n
The Final Word<\/h2>\n\n\n\n
Through Medic and other recent updates, Google is compelling websites to create superior, original content that demonstrates their expertise. The key lies in constantly improving your website, content and overall user experience bit by bit. These steps can go a long way in enhancing the overall rankings of your website.<\/p>\n","protected":false},"excerpt":{"rendered":"
In August 2018, Google rolled out a core algorithm update that impacted several authoritative websites and left everyone wondering what the update was all about. SEO expert Barry Schwartz labelled the update \u2018Medic\u2019 because it seemed to have primarily affected health, fitness, and medical websites. However, later on, it was discovered that its impact was […]<\/p>\n","protected":false},"author":2,"featured_media":22006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[295,258,279],"_links":{"self":[{"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/posts\/21860"}],"collection":[{"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/comments?post=21860"}],"version-history":[{"count":29,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/posts\/21860\/revisions"}],"predecessor-version":[{"id":22906,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/posts\/21860\/revisions\/22906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/media\/22006"}],"wp:attachment":[{"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/media?parent=21860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/categories?post=21860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cyfuture.com\/blog\/wp-json\/wp\/v2\/tags?post=21860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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