In this modern era, everybody wants to be dressed up in a way that reflects \u2018Swag.\u2019 Evidently, your nature decides who you are, not your clothes. But at the same time, there is no loss in raising your fashion standard.<\/p>\n
At the present time, celebrities are setting the trend. For example, Megan Fox has a fantastic dressing sense, which is more than enough to make the hearts of her fans skip a beat.<\/p>\n
Believe it or not, girls are always more concerned about their attire as compared to boys. This could be the prime reason behind why girls take extra hours while shopping\u2026 Chuckles!<\/p>\n
With time, millennial shoppers consider e-commerce platforms a perfect place to buy clothes due to more variety. However, online shopping isn\u2019t as easy as it sounds. Usually, customers are confronted by issues related to size, availability, etc.<\/p>\n
To overcome such problems, the fashion industry is using applications of artificial intelligence<\/a>. Because of AI, nowadays, people are enjoying an amazing shopping experience.<\/p>\n Let\u2019s know how artificial intelligence helps to make a fashion statement:<\/p>\n For buttressed brand loyalty, it is significant to ensure that customers always find their desired products with the utmost ease. Whenever customers find out their selected clothes are out of stock or not available in their preferred size, this really leaves a bad impression on them.<\/p>\n After 2 to 3 instances, there is a likelihood that customers may abandon the site once and for all, which is not good for the business\u2019s overall health. At this juncture, AI comes to the rescue.\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0<\/p>\n Owing to algorithms, artificial intelligence makes similar product recommendations when a customer is looking for specific apparel. This cannot be overlooked because it helps customers to make a good buy when the desired garment isn\u2019t available. What\u2019s more, AI saves search time to a large extent.<\/p>\n For the fashion industry, applications of artificial intelligence not only pre-empt loss but also build good brand recognition.<\/p>\n So, it should be fine to say that AI helps both customers and companies.<\/p>\n Do you know why brick-and-mortar businesses are losing their position in the market? Nope? The two major reasons are \u2018Negligible discount\u2019 and \u2018Limited variety of products.\u2019<\/p>\n Sometimes, people don\u2019t buy clothes from a shop because of the high price, however, they try to buy it from\u00a0a brand\u2019s website or online marketplace.<\/p>\n But the major problem that comes is\u00a0\u2018What should be typed to get your hands on the desired products?\u2019 <\/strong>And if you\u2019ve ever come across this hassle, you should already know how frustrating and time-consuming it is. At this point in time, artificial intelligence comes into the picture.<\/p>\n By virtue of visual search, it gets easy to reach the desired clothes. All you need to do is take a picture of your preferred garment and upload it online to know about its availability.<\/p>\n Wondering how visual search brings accurate results to the table? It\u2019s time to let the cat out of the bag; actually, an amalgamation of computer vision and image recognition paves the way for relevant results. \u00a0\u00a0\u00a0<\/p>\n If you have ever used virtual voice assistants like Siri, Alexa<\/strong>, etc. then you most probably know how exciting it is to get things done by simply giving verbal commands. For this, only one technology can be thanked: \u2018Artificial Intelligence.\u2019\u00a0<\/p>\n \u2018Has the idea of having a personal stylist ever crossed your mind?\u2019<\/em><\/strong><\/p>\n Yeah! Well, now you can have one, owing to artificial intelligence. Similar to voice assistants, virtual personal stylists are also out there to help you while shopping for some trendsetting clothes. Again, you need to thank artificial intelligence here!<\/p>\n \u2018A perfect fitting\u2019 is the major problem you can encounter after doing shopping online. Believe me, it is quite annoying when your ordered clothes don\u2019t fit you well. Only two choices are left when you get wrong size clothes:<\/p>\n These options are nothing but a hassle, correct?<\/p>\n According to reports, the fashion industry in the USA witnesses the return rate around 20% to 40%. Guess what, poor fitting is the prime reason behind the high return rate.<\/em><\/strong><\/p>\n To counter the hassle of high return rate, enterprises like Stitch Fix\u00a0are using virtual personal stylists.<\/p>\n By means of AI-powered stylists, customers can learn which dress will be the best fit according to their physique. As a positive consequence, this results in an amazing shopping experience and lesser returns.<\/p>\n So, applications of artificial intelligence truly offer great help when it comes to making a fashion statement.\u00a0<\/p>\n1. Similar Product Recommendations \u00a0\u00a0<\/h3>\n
2. Visual Search<\/h3>\n
3. Virtual Personal Stylists\u00a0<\/h3>\n
\n